It all started when…

The 606 and The Trust For Public Land came to the agency with a catch 22. The park can’t be finished without donor support. But the donors won’t support the park without public support. And the public won’t support the park until the park is finished.

We were stuck in a loop of wait, maybe, no.

The solution my team formulated included informing the donors and the public of what the park could do for them. Our solution was a call-to-action and a promise, using a tone that was uplifting, for-the-people, and real.