ABOUT
Hi, I’m Jani
~pronounced Yanni~
Brand Strategist / Researcher /
Writer / Type 1 Mom / Mentor
I help people and brands bravely step into their stories and their worth.
I’m a:
wife •
mother •
daughter •
maker of lunches •
I’m also a:
• colleague
• coworker
• employee
• builder of brands
Professional me.
I’m an insights, strategy and marketing expert with 20+ years of agency and research experience.
Insightful and inspirational problem solver and creative thinker.
Resourceful and disciplined.
Research: From primary to secondary, custom to syndicated, qual to quant, ethno to online
Brands: From B2B to B2C, CPG to QSR, pharma to telecom, dot org to dot com
Marketing Communications: From broadcast to digital, social engagement to brand experience, shopper to tech
I recently achieved a certificate for Foundations in Design Thinking, at IDEO U.
The research, insights and ideas portion of this 10-week course came easy. Prototyping was hard.
Here’s my Final Project of which I am inordinately pleased.
Personal me.
w/a few bad perms, glamour gowns and red cowboy boots along the way…
My motto in business and life:
This time next year—
new problem
Have courage | Take your lumps | Trust the process | Smile
