CHILI’S
Created a bespoke integrated process for a 60+ person client/agency integrated team…
We complicate things.
Here’s a striped down process for creating integrated communication.
Many agencies don’t have #1 and #2 nailed.
Many clients don’t do #5 and #7 in a timely and organized fashion, or at all.
Many projects get mired in #4 and #5.
Our client asked, where do we drop the ball?
We answered:
Here’s how we can all do better.
Transparency of decision-making
All-agency results/learning audit and share outs
Optimized client-input brief that pushed decision-making further upstream in the process
New target connections tool that maps media to consumer journey and links tactics to an agreed to list of metrics
A plan-on-a-page activation framework to show what happens when across the calendar per drive period
Planner Deliverable
Consumer-centric and objective-driven work that energizes our target as they move through their decision-making and on-premise journey.
The Work
Life’s too short for another meh meal…
so go Out to ‘ITA at Chiles!
