WRITING

 
 

Planners are from Switzerland

  1. Planners do not fight our partner agencies. 

  2. Planners are neutral. 

  3. Planners know our client’s business problem is our shared enemy and at the center of everything we do.

  4. Planners build alliances with client and partner analytics and SMEs.

  5. Planners connect partners and knowledge to strengthen brand strategy and direct agency execution.

 
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Planners are from Switzerland

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OK Boomer, Call Me Karen

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I’m Coming Out Today

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How to Help a Client Get Better at Giving Feedback on Creative

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Give Away the Glory

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At Work, Stars Are Not Born, Stars Rise

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Worts and Hernias

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Bot Dogs

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Fix Your Scripts

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