IT ALL STARTED WHEN...

Radio, as a medium, is dying.

The core user, radio members, on whom stations depend for membership and funding, are literally dying.

To maintain viability, WBEZ 91.5 and our team worked together to recruit a new generation of users and to create a new forum for interaction with radio content.

Radio For The Curious Class was created out of a need to recruit new brand enthusiasts. We built an interactive hub to match users with podcast content tailored to their tastes and interests.